du - The Phone that saw it all,
a 48hr Live Challenge

Challenge: It’s not enough for a Telecom brand to say that their Network is great, it’s time to prove it. And what better way to prove it than through the people who use it the most: content creators.

Idea: Putting the Network’s power to the test. We handed over a single phone to 12 content creators in a non-stop 48hr TikTok Live stream relay across the UAE. 0 Lag, 0 interruptions and 100% adventures.

Credits: TBWA/Raad©2025. Market: UAE
Guiness Word Record for Longest Promoted Live Stream ©2025

1 Phone - 12 Content Creators -
48 Hours LIVE

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