Challenge: The reality for small business owners in the UAE is tough. Tens of thousands of ventures launch each year, yet 80% close within the first two. And most telco advertising feels too corporate and un-relatable because it doesn’t portray the truth about running a business.

Idea: We launched our first-of-its-kind Business Starter plans, built with advanced digital solutions for SMEs, by creating The Blue Men who embody the unseen work we do behind the scenes that goes beyond just connectivity. So that businesses can focus on what matters most to them, and we got the rest.

Market: UAE
Credits: TBWA\Raad @2024

Silver Effie - B2B @2025